Changeable Letters: Marquee Letters, Pronto Letters, Zip Letters, Tabbee Letters

Signlettersupply.com is an authorized retail distributor of flat and dimensional changeable letters for sign marquees. We strive to maintain the best prices online, for Pronto Letters and Zip-Change Letters for changeable letter signs, and Gemini and Wagner dimensional marquee letters for traditional theater style marquees.

With sign industry experience dating back to 1965, we are on top when it comes to helping you maintain your supply of marquee letters, and parts for the sign marquee.

Wagner® Slotted Marquee Letters

Wagner has been a leading manufacturer of dimensional slotted marquee letters since the 1930's. Founder Erwin Wagner's innovations include the slotted marquee letters in 1935, and the invention of injection molded plastic marquee letters in 1942.

Wagner slotted marquee letters are manufactured from outdoor grade, high impact plastic, with deep returns, wide strokes, and matte finish. They are available in black and transparent red, and in character heights of 4", 6", 8", 10", and 17", individually and in marquee letter sets.

Having a sign marquee and changeable letters is nice. Seeing them increase business is even nicer, and they do that when you put the marquee letters to work - motivating passing traffic to visit your business.

You should change your marquee sign at least weekly. Many users change their signs daily, even more than once a day. Theaters and music venue marquees are determined by performance schedules, but other businesses often overlook great opportunities for marquee sign advertising.

Here's a simple outline of how you might organize a plan that will generate ideas for best use of your changeable letters. It can be adapted to many business types.

1. Make it formal; use a loose leaf binder or spreadsheet to plan your marquee sign marketing.

2. Begin with an index of holidays and other special days that are opportunities for promoting your services or products:

• National and state holidays,
• Other special days (Super Bowl Sunday, Valentine's Day, St. Patrick's Day, Cinco de Mayo, Mother's Day, Black Friday, etc.)
• Community events (Back to school, Fall festival, Homecoming, etc.)
• Dates which take advantage of promotions your vendors offer
• Historically slow days or time periods for which you need more business

3. For each date, decide which products or services to promote and the message you'll put on the marquee. Keep it simple; a marquee sign full of changeable letters is not easy for a motorist to read.

1. In advance of each upcoming promotion, make sure you will have staffing, product inventory, and the changeable letters you'll need.

2. On the night before the promotion begins, put up the marquee letters, and double-check your spelling.

3. At the end of each promotion, record sales results and suggestions for improvements next time. As you improve each time, your plan becomes an increasingly valuable asset!

You don't need the whole year planned to start, but work far enough ahead that promotions are well planned. If promotions merit supplemental advertising in other media, plan those details, too.

Always make sure your sign lights properly, that letter track is intact, and that you have an adequate supply of nice-looking marquee letters. A poorly lit sign, dirty track, and broken and damaged changeable letters are negatives.

Changing marquee letters goes faster with organized changeable letter storage and a letter changer (if you have one that uses a suction cup) that has a new cup on it. Hardened old suction cups break letters and waste a lot of time.